About Us.

reshaping the wine industry

The Hue Society is a community-based organization committed to creating access and resources for Black, Brown, and Indigenous communities while providing enriching cultural wine experiences for consumers and brands alike. While The Hue Society’s mission is the inclusion and education of all things related to Black, Brown, and Indigenous wine culture, our most coveted benefits are reserved for our active members, who have access to exclusive perks and events meant to further enrich their wine knowledge and gain a direct connection to influential professionals reshaping the industry.

Our Mission

To reimagine the wine industry by creating authentic, loving ecosystems that provide collective access and resources to uplift, educate and inspire the community we serve. To make sure the people we lead feel loved, seen and heard – as they are, assimilation not required.

To become the number one wine community in the world with global communities on every continent. To increase the industry with Black and brown indigenous professionals on their own terms. Host impactful wine events and engagements. Be a conduit of change that disrupts inequitable systems. To become the new standard.

Our Vision

Our Founder

Tahiirah Habibi is the founder and CEO of The Hue Society. Tahiirah has long advocated for more Black, Brown, and Indigenous representation in the wine industry. She is an esteemed, nationally recognized sommelier by trade and a fearless entrepreneur by heart. Tahiirah honed her expertise at prestigious restaurants, most notably including J&G Grill in the St. Regis Bal Harbour and the legendary Michael’s Genuine. However, it was the lack of diversity in the industry that sparked her to reimagine the wine world by creating an organization where our people would be respected and valued for their contributions. Tahiirah was selected in the Wine Enthusiast’s prestigious 40 under 40 list, also gracing the cover as the first Black woman to do so. The experience only intensified her spirit to continue creating the change she wants to see in the industry and beyond. Tahiirah has been featured in Wine Spectator, BET, VinePair, The Robb Report, and Vogue to name a few. She also co-founded The Roots fund nonprofit and sits on the board of the James Beard Awards and will continue pioneering the necessary change for Black wine culture.

Our Core Values

Let’s Sip Together,
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