About Us.

reshaping the wine industry

The Hue Society is a global award community-based organization committed to creating access and resources for Black, brown, and Indigenous communities while providing enriching cultural wine experiences for consumers and brands alike. While The Hue Society’s mission is the inclusion and education of all things related to Black, brown, and Indigenous wine culture, our most coveted benefits are reserved for our active members, who have access to exclusive perks and events meant to further enrich their wine knowledge and gain a direct connection to influential professionals reshaping the industry.

Our Mission

To reimagine the wine industry by creating an authentic, sustainable, loving community that provides collective access and resources to uplift, educate and inspire the community we serve. To make sure the people we lead feel that their humanity is loved, seen and heard – as they are, assimilation not required.

To become the number one wine community in the world with global communities on every continent. To increase the industry with Black, brown, and indigenous professionals on their own terms. To host impactful wine events and engagements. To be a conduit of change that disrupts inequitable systems. We are the new standard.

Our Vision

Our Founder

Tahiirah Habibi is an entrepreneur and the founder and CEO of The Hue Society.  Tahiirah has long advocated for more Black, brown, and Indigenous representation in the wine industry. She is a globally recognized, award-winning sommelier by trade and a creative entrepreneur by heart. Tahiirah honed her expertise at prestigious restaurants, most notably including J&G Grill in the St. Regis Bal Harbour and the legendary Michael’s Genuine. However, it was the lack of diversity in the industry that sparked her to reimagine the wine world by creating an organization where our people would be respected and valued for their contributions. Tahiirah was selected in the Wine Enthusiast’s prestigious 40 under 40 list, also gracing the cover as the first Black woman to do so. She has also won the magazine’s Wine Star Award for Visionary of the year, as well as the honor of Advocate of the Year from Vine Pair Magazine. The experience only intensified her spirit to continue creating change in the industry and beyond. Tahiirah has been featured in Wine Spectator, BET, The Robb Report, and Vogue, to name a few. She sits on the board of the James Beard Awards and will continue pioneering the necessary change for wine culture.

Our Core Values

Let’s Sip Together,
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